Do you think we need paid promotions?

Just wondering if the community think paid promotions are necessary for BEAM at this stage.
I’m seeing lots of development activities during the past months but most uninvolved folks still consider us a dead shitcoin delisted from Binance.
Do you think we should actively allocate funds to media, influencers and such? Or other type of paid promotions such as organizing giveaway or airdrop events where we encourage people try BEAM and provide rewards.
Please share your thoughts!